By Staff | PSFK
At PSFK 2015, we learn what the uniqueness of our individual ears spells for the future of retail
At PSFK 2015, Nikki Kaufman discusses the importance of personalization and the manufacturing processes of Normal’s tailor-made premium 3D-printed earphones. As CEO, Kaufman sees value in customization, a fast turn-around and transparency.
According to Kaufman, there’s no such thing as small, medium and large anymore, but also one size does not fit all. Rather, consumer needs are radically different from one another and new technology has enabled brands to design for these subtle variations. That’s why Kaufman created a premium-sounding product that’s a perfect fit in size and color for the individual—and that is made just for them.
So how does it work? Download the Normal app, grab a quarter and take a couple of pictures of your ears. In 48 hours, the company will turn those photos into an optimized listening device according to your color and sound preferences. Customers can engage the brand throughout the entire manufacturing process at their New York retail store, a fully equipped factory with 3D printers, laser cutters, audio testing equipment, a paint booth and full assembly line.
“Customization isn’t just important from person to person, but it matters from ear to ear.”
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